I started blogging two and a half years ago, and in all honestly I was bloody clueless. My photography was awful, the design was atrocious for the first couple of months and all in all I had absolutely no idea how much work (and time) this little site was going to require. I set myself some goals as I really loved certain blogs and I wanted to "be like them" because they're cool and pleasant to the eye. I started researching tips through pinterest and with time I managed to evolve my little space on the internet to something I'm quite proud of.
HOWEVER, I have noticed that still to this day I break most of the 'rules' that we're told to obey in order to increase our chances in having a massive and popular blog. Oops. Thought I'd confess my sins on here and laugh about it because let's face it, you will never see me:
- Have a Niche
We're told that the nicher your blog is, the better, because people know what to expect from you and they can identify you in the crowd. I totally understand that, but some of the blogs I like the most post baking one day and fashion the next. To me variety keeps it interesting. We're all different people with different interests. Yes, I love makeup but one of the reasons I decided to incorporate more fashion is because I wanted a break from constantly reviewing items, I mean there's so much you can say about a blush!
- Post every day
I'm currently interning in London and I'm so exhausted after work that all I want to do is eat and chill for the evening. Posting daily just isn't for me because I also don't tend to check my favourite blogs daily. Hats off to the people who do that though, I don't know how you do it, especially if you have a job on the side.
- Have a schedule
Probably the most brutal one, but some weeks I will post four times, some weeks one time. I always make it my goal to have two posts a week and so far I haven't broken that rule often- and when I do, I make up for it by posting more. The thing that puts me off 'promising' to post on certain days is that I feel more pressure and this is my hobby, not my job so I want it to stay fun. Also, I'm not that popular so I doubt a loyal reader would remember the exact days I post, know what I'm saying? It's a chill zone here.
- Spend X amount of time connecting with other bloggers/ doing promo
I have my phone in my hand almost all the time, yes, but I am not on twitter promoting my post every hour or mentioning other bloggers. I'm rubbish at the whole networking thing and I don't like forcing myself to be friends with someone or talking hours on end with a person on twitter. Some weeks I'll be on my social media for a long time, for sure, and I'll talk to everyone and some days I'll just be completely off it. I haven't posted a photo on Instagram in three days (yikes, better upload one now actually) but seriously, I don't let the internet world run my life. I keep it quite separate to my 'normal' social life and that way I feel more positive.
- Write for a specific audience
I read countless posts telling me to find my audience, analyse it and 'cater to their likes and interest' but at the risk of sounding selfish, this blog is mine and really what I should be doing is posting stuff I like. With that said, I won't be reviewing a tissue brand because I've had a bad cold or a car because I've been on a road trip, but I am pretty flexible with beauty, fashion and other topics.
So there you have the five rules I break - even though I'm pretty sure the list could be definitely longer!
Do I feel guilty about it? Not at all. So far I've made sure my blog stayed interesting and fun for me to go back to every week and a hobby I'm not getting tired of. I also don't tend to suffer from writer's block or feel uninspired because I don't force myself so ideas come naturally. I'd love to know if you break any "rules"!