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Rimmel is one of my favourite brands on the hughstreet - if not my all time favourite. From lipsticks to concealers to blushes...they just nail it! I'm always excited when they launch new products and I always expect the best from them. Just a few days ago I reviewed another new release, their Brow Gels. But that's not it. They released a new mascara! 

I was a little bit confused as to why they felt the need to release a new mascara when in the past 6 months they already launched 2 other ones! One of them I reviewed and loved straight away, it was their Rockin Curves Mascara. The other was from the Kate Moss collection and I skipped it because it was very similar to the previous one that I mentioned and I didn't really need any addition to my stash. 

The Wonder'Full mascara though caught my eye immediately because of the bronze goddess packaging and the plastic applicator that didn't look clumpy or weird. I picked it up immediately the day it hit the shelves and played with it for long enough to be able to give you a nice review. Let's begin! 

Price : Currently it's £5.99 - Original price is £7.99

The Product : The main wow-factor is that this bad boy has Argan Oil. We all know the good properties of it and I like the fact that they wanted to incorporate it on a product we use daily in our quest to look good and awake. The wand is plastic, flexible and doesn't get too much product out so you definitely won't have the issue of a clumpy look. The actual mascara is quite light and liquid-y almost at first sight. 

My Thoughts : This claims to be a volumizing mascara. To me, it's more of a lengthening one. You can see in the photo below where I applied it that the final look is very natural. It's quite light-weight and the applicator makes it easy to literally grab lash-by-lash from root to tip. It has good resistance to water and sweat in case you were curious. This is for girls that like a natural pretty look so if you're into huge BOOM lashes this is not for you. That's the only thing that left me a tad confused. This is definitely more of a length than volume kinda product and I believe they should advertise it as that. Do I like it? Yes, I do. I mean has good proprieties, it's resistant, it looks lovely. You can coat on more layers to get a night-out look or keep it light and fresh. It's also easy to remove at the end of the day. 


Will you pick up this mascara? 
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  1. SO lovely and lengthening on your lashes! I usually use a volumising one by Maybelline but have been trying the BareMinerals mascara (similar to this) and my eyes look so wide and awake - amazing
    Lauren x
    Britton Loves | Fashion Lifestyle + Photography -

  2. This mascara looks beautiful on you! I love that it contains Argan Oil and despite my already ridiculous mascara collection, I think you may have convinced me to check this Rimmel one out too! Alice xx

  3. Wow ! They make u r eyelashes looknow amazing. I'll definitely have to try out this mascara !

  4. Gorgeous look on you and amazing review :)

  5. Wow this mascara seems to work really well on you! Love your lashes!

  6. Stai benissimo con questo mascara :)

  7. Looks amazing on you! I love the packaging!
    xprincessjas | ♥

  8. Lovely review; and looks gorgeous on you. I picked this one up too and I agree; it doesn't make my lashes stand out that much...they look very natural xx

  9. I recently reviewed this and I love it. I feel it did lengthen and add volume to my lashes. X

    Kate | A British Sparkle

  10. I keep umming and ahhing about getting this mascara as my current one is on it's last legs. I think I just might have to give it a go though after reading this as it really does look so nice on you.

    Rhiannon x
    The Sparkly Panda

  11. Argan oil seems to be all the rage latley

  12. I want to try this mascara but im so in love with the L'Oréal ones atm! How does the argon oil leave your eyelashes? Xo

  13. I love the natural look! I have to agree, Rimmel has been releasing a lot of mascaras lately! The packaging of this one is really pretty, and the inclusion of argan oil is definitely interesting!

    Tasha // shiwashiful.

  14. I need length more than volume, so this would be perfect. Thanks for doing a review.
    Bright Shiny

  15. I love this mascara! It makes my lashes look amazing x


  16. This sounds really different to any other mascara! I do like Rimmel products! Great review! x

  17. I'm not sure why they needed to release another mascara. I don't think I'd get this as having tried another mascara from no7 who had argan oil it and the results being the same as what you achieved from this I reckon mascaras with argan oil aren't going to be very volumising. I love the packaging tho x

    JustJulie | Beauty Blog

  18. Amazing post, dear! And I love your blog:)
    I am now following you on Google+, follow me back?

  19. Great review! I agree with your verdict, I thought it was more lengthening too not really volumising. I bought this about 2 weeks ago and didn't really give it enough credit so after reading this I might go back to it again and use it more :)

  20. might have to give this a try, lovely post! x

  21. I will give this a try if it comes to the USA!

  22. I can't find this mascara in my country :(

  23. Great review. I'm thinking of picking up this mascara. How easy is it to remove? Xxx

    Alice Adores Apparel

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