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There are many products that seem to be super popular on social media so I decided I would start a "Behind The Hype" series for both beauty and fashion to investigate what makes these products so loved (or hated) and to tell you what my personal experience with them is like. 

Today I wanted to talk about a mascara that has a marmite reputation - you'll find thousands and thousands of women on instagram snapping away their super long lashes and then on Facebook I would see people bashing this same product. This really intrigued me so I figured out I would give it a go. The little gem in question can be found online here and the brand has more than just a mascara, you'll find blushes, cream shadows, sponges and more. 

Now for the real talk. 

The reason this brand got so popular is because of the insane social media hype that at one point I saw everywhere on my feed. Their 3D mascara comes in a gorgeous sunglass case-like packaging where you'll find two tubes - the gel and the natural fibres. You can apply this in two ways - either by starting off with a mascara of your choice as a base if you really want the fake massive lash effect or by just using the two products you purchased. 

Application : I decided to use them on their own since I personally don't like over-spidery lashes but of course that's all up to you. You apply the gel first, then the fibres and then the gel again to seal the deal. 
The bad : The only turn-off for me is the inky smell which is rather strong and I wasn't used to it. It does not linger on for long, when you close the tubes it goes away but it can be a little odd when you're not used to it. 
The good : This stuff keeps a curl up all day long, no matter what the weather conditions are like. Be it humid, cold, hot - even when you're in the rain because you forgot your umbrella (yeah, that'd be me..). I also found out you can manipulate it to do what YOU like. 

If you scroll down, you'll see me wearing it and honestly in my close up I don't believe my lashes look spidery or overly fake. I like the effect where people wonder "are those her real lashes?". If I wanted a "fake" look I would just get a pair of Eylure falsies end of. HOWEVER, if you like the spidery look, just use your usual mascara as a base, then proceed with the usual method of applying gel- fibres -gel and boom you achieve the grand results you see on instagram. 

In other words, yes this stuff works so your money would be well spent I think. If you're a beauty addict I do believe it's worth a try, I think it's quite fun seeing the fibres work their magic and trying something a little different. However, if you're a fuss-free person that does their makeup on-the-go and wants something quick and easy then this may not be your best bet. 

Oh, apparently there's a new and improved version out already and in case you were interested in the price it's £23.  

So what are your thoughts on this? Have you tried anything from this brand? 

Let me know in the comments, I'm really curious! 

Younique mascara doing his thing. Note - no eyelashes curling, priming or second coat was applied here. 
This is ONE coat only and it lasted all day. 


  1. This does look really good on your eyes but I don't think it would be for me. I prefer a more natural look and £23 seems a bit pricey for me. Great review!

    Eleanor |

    1. Aw that's fair enough!
      Thanks for stopping by and reading it! xx

  2. Your lashes look really nice. I've always wondered about this product as well. I think it can easily be overdone but seem like it would be OK with one of two coats.

    Beauty Isles | An Island Girl's Beauty and Lifestyle Blog

    1. Yeah, every mascara can be overdone and can lead to crazy looking lashes! haha

  3. I love the way it looks, for one coat it's pretty darn good!
    Jodie xo // Jodie Loue

    1. It is, isn't it! Perfect for day time wear :)

  4. This looks pretty good! Love how long and dark your lashes are, and that it lasted all day!

  5. Great review & I would love to try it if they did it in a brown colour (I haven't checked the website yet) the price isn't too bad for what you get and the result isn't as bad as I thought it would be, they just look like long lashes.

    Georgia x

    Georgia Petite

  6. I love the look of your lashes in that final picture, so glamorous. My lashes are very light so I would love to try this out.


  7. I really like your take on hype vs. fact and this is an excellent post! I look forward to more of your posts. xoxo

  8. hmmm i am liking the look of the brush alone :) i hate spider looking lashes myself they look so un-natural even though they are your natural lashes :) its a bit pricey for a mascara i think as you literally have to get rid after 3 months

  9. I've seen this stuff everywhere, it seems to give great length!

  10. I've seen this on every social media I have! It does look great from what I've seen but I really can't justify the price, the maximum I've ever spent on mascara is £10 and it does the job for me

    Lauren xx

  11. I am still on the fence, it looks good but it doesn't wow me given the hype x

  12. This looks so fancy and it made your lashes look so long <3 Need to try it x

    Pink Frenzy

  13. I've tried something similar to this and found that the fibres shed during the day and irritated my eyes :/ To be honest I'm happy with my lashes with a coat of mascara so it's not something I'd be spending £23 on!

    Jess xo

  14. I've tried this before and personally not a fan as the fibres kept going into my eyes and irritated them. Looks great on the lashes but not in the eyes!!! Not worth £23 in my opinion.

    Sarah | The Girl with the Winged Liner


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